Who must provide clear and factual advertising for trust products?

The trust department head office is typically responsible for ensuring that clear and factual advertising for trust products is provided. This central role is essential because it ensures consistency and compliance with relevant regulations and standards. The head office is equipped with the expertise and oversight necessary to create advertising materials that accurately represent the features, risks, and benefits of trust products. By maintaining a centralized approach to advertising, the head office can effectively manage the messaging and branding of trust products across various platforms and communications, ensuring that all promotional materials are straightforward, comprehensible, and aligned with the institution's policies.

While other roles like financial marketers or branch managers might produce or disseminate materials, the ultimate authority and responsibility lie with the head office to guarantee that the content adheres to legal and ethical guidelines, protecting both the organization and its clients. This hierarchical approach aims to safeguard against misleading information and to build trust with potential investors.