What is required of advertising and promotional materials for trust products?

Advertising and promotional materials for trust products must be clear, factual, and include full disclosure. This requirement is rooted in the need for transparency and accountability in financial marketing. By ensuring that information is presented clearly and factually, financial institutions help potential investors understand the nature of the trust products being offered. This includes outlining risks, potential returns, fees, and any other critical details that could influence an investor's decision.

Full disclosure ensures that all relevant information is accessible to the consumer, minimizing the potential for misunderstandings or misinterpretations. This practice is essential in maintaining trust and regulatory compliance within the financial sector. By adhering to these standards, institutions not only protect themselves legally but also build a strong, trustworthy relationship with their clients.